Posts Tagged “color theory”

Logo Design: The Meaning of Color

Let’s talk color theory! One of the most powerful forms of non-verbal communication is color. It can convey meaning and messages in design instantly. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Amazing! Our minds are programmed to respond to color. They can affect our mood, thoughts, emotions, or even our physical well-being. So it is important that when we are designing our logos and Read More…

Pantone Color of the Year 2014 is….

pantone fashion colors 2014

Radiant Orchid! Last week Pantone announced that the “it” color for 2014 would be Radiant Orchid.  Done right, I think this color could be a glamorous addition to any logo or web design.  Done wrong, you might end up reminding people of a certain famous purple dinosaur. So, how to pair it so that your design (or ensemble) looks charming, not childish? Stick to Classic Palettes I’ve created some basic palettes below that incorporate tried and true color relationships as well as some of Pantone’s Top Colors for 2014.  Keep Read More…