Posts Tagged “color psychology”

Logo Design: The Meaning of Color

Let’s talk color theory! One of the most powerful forms of non-verbal communication is color. It can convey meaning and messages in design instantly. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Amazing! Our minds are programmed to respond to color. They can affect our mood, thoughts, emotions, or even our physical well-being. So it is important that when we are designing our logos and Read More…