Recently, June Lily had the opportunity to design for the fabulous photography blog, Mom*tog. The project included improving the blog’s branding with a new custom logo design, an updated color palette, as well as a complete new custom responsive blog design.
Mom*tog offers innovative photography tips for Moms as well as inspiration for capturing life’s beautiful moments from behind the lens. The blog has thousands of followers because of the fresh, fun and inspiring content. So, we thought Mom*tog needed a beautiful branding identity to reflect the clean, professional, and energetic core that is Mom*tog.
We started by updating the color palette to more modern pink, blue and gray, and added in some fun hand-drawn elements to remind readers what is most important to Mom*tog. We designed a vintage logo badge to serve as a secondary logo as well.
Finally, we designed the main logo with the blog in mind. We knew it would be a focal point for the new blog design, so we made it sure it had the power to attract the eye and draw the reader in. This custom logo design was a fun challenge for June Lily, and we are really happy with the results!
Check out the new, pretty vintage logo design in action on the Mom*tog blog!